The record
Every number, with its basis.
A firm that sells verified outcomes should publish its own numbers the same way — every figure below, with its basis.
Publications
Published titles
Method: counted from final print files in our production archive only — drafts, proposals and unpublished work excluded.
Pages designed and produced
Method: page counts measured from the final PDFs of those 58 titles.
Print runs managed
Method: production records — titles carried through physical print and delivery.
Events
Event programmes over ten years
Method: named programmes with delivery records — recurring editions counted per programme, not per edition.
Campaign impressions across programmes
Method: post-campaign reports per programme. Audited campaign reach is never summed with owned-channel analytics — they measure different things.
Social channels & campaigns
Saudi chamber account on Instagram
Method: independent benchmark ranking of chamber accounts in the Kingdom, for an account operated by DNA's embedded team.
Impressions on X at 9.3% engagement
Method: platform analytics for a single reporting period on a client account we operate; growth figures (+141% Facebook views, +590% Instagram reach) from the same analytics snapshot.
Cost per click, one awareness campaign
Method: campaign-manager receipts; engagement rate on the same campaign 21%.
PR & media
Arab markets in one PR agency mandate
Method: the signed agency agreement with Tourism Malaysia's Jeddah office, April 2024–April 2025.
Impressions on Arabic channels we launched
Method: platform analytics for Facebook and Instagram combined, 1 January–8 April 2025 — impressions, paid and organic, not unique reach.
Commercial delivery
Client retail sales in one measured window
Method: client POS export, Jan 2024–Feb 2025, up to 28 branches, analysed by DNA. Same-store performance was roughly flat; growth came from new products and new branches — the levers our mandate operated.
New products launched in 14 months
Method: SKU-level launch tracking in the same POS window; the new lines generated SAR 3.55M in-window and 16.9% of final-period sales.
Category sales vs quarterly average, one campaign month
Method: POS category analysis; campaign month identified from plans and invoices. Stated as fact of the month, not a causal guarantee.
Revenue share on a zero-setup e-commerce build
Method: signed 2022 contract terms — the earliest of our outcome-linked structures.
Firm & network
Clients · 300+ projects · 40+ experts
Basis: cumulative figures across the DNA and Trivergence network, including franchise engagements.
Revenue generated for clients
Basis: client-outcome estimate across the network's engagement history — value created for clients, not DNA's own turnover.