DNA · Official Saudi Franchisee of Trivergence · Jeddah
We don't sell hours.
We contract on the result.
We plan, produce and run the things institutions are judged by — their events, their publications, their communications. Then we put the result in the contract, not just the pitch. If it can't be measured, we won't price it as if it could.
- 58 published titles
- 21 event programmes
- #1 Saudi chamber account on Instagram
- SAR 100M+ generated for clients
The shift
Every firm promises results.
Almost none will contract on them.
Most professional services are still sold the old way: a scope of activities, a monthly fee, and a report about effort. The result — the point of the whole exercise — carries no contractual weight at all. In Saudi Arabia this is the default even though the procurement regulations expressly provide for linking payment to measured performance.
DNA is moving its practice onto a different footing. Where a result is measurable, verifiable and within our control, we write it into the contract and put part of our fee behind it. We have signed revenue-share and KPI-linked mandates since 2022, and we walk into every engagement asking one question first: what result would make this worth it — and how would we both know?
What we take responsibility for
Four outcomes. One firm.
Events
An occasion your city remembers
Full-lifecycle event delivery — concept, production, protocol, media — for chambers, government programmes and brands.
97M+ campaign impressions across a decade of programmes
Reports & Publications
Publications institutions trust
Annual reports and flagship publications, researched, written, designed and printed to international standard.
58 titles · 3,067 pages for development banks and chambers
Marketing & Communications
Reach that turns into results
Outsourced communications departments and performance marketing, run inside your organisation as your own team.
#1 chamber account in the Kingdom on Instagram
Strategy & Transformation
A strategy that survives contact
Trivergence methodology, applied in the Kingdom — commercial strategy, transformation and change that hold up in delivery.
SAR 35M of client sales measured through one 14-month programme
The record
Numbers we can defend, with the method stated.
If we can't trace a number to a source, we don't publish it.
Selected work
Proof, not portfolio filler.
The franchise
International methodology. In-Kingdom delivery.
DNA is the official Saudi franchisee of Trivergence, a US-based consulting firm whose franchise principal serves as Trivergence's Vice President for the Middle East & Africa. In practice that means Saudi institutions get international consulting methodology with local commercial standing, Arabic-first delivery, and a team that lives where the work is.
How an engagement starts
Three conversations, in order.
We agree what result would make the work worth doing — and how both sides would verify it happened, before anything is signed.
We show you the closest thing we've already done. If we don't have the receipts, we'll say so before you ask.
A framework agreement scoped around the result — from conventional fees to KPI-linked and shared-value structures where the work qualifies.