DNA Official Saudi Franchisee
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Public Relations & Media

Coverage you can count.

Media relations, press office, interviews and features, and influencer relations — across Saudi Arabia and the Arab region, in Arabic and English, measured by what actually runs.

The outcome we contract for

Your story, in the outlets your audience reads.

PR is judged by what runs, not by what was sent. Before work starts we agree the target outlets, the audiences and the messages; every month we report placements, interviews and reach against them, with each piece of coverage attached.

Scope: media relations and press office · press releases, statements and press conferences · interviews, features and op-eds, with talking points and spokesperson preparation · international special features · Arabic adaptation and editorial review · influencer relations · media partnerships for events · media monitoring and reporting · issues and crisis communications.

The evidence

An agency appointment, a press desk, a creator network.

11Arab markets in our PR agency mandate for Tourism Malaysia, 2024–25 — signed agency agreement
1M+impressions on the Arabic channels we launched for Tourism Malaysia, January–April 2025 — platform analytics
80+creators and influencers in the network we brief and manage
18creators published on a single Eid campaign for a Jeddah bakery chain — campaign records

Government tourism

Tourism Malaysia — PR agency for the Arab region

Appointed by Tourism Malaysia's Jeddah office from April 2024 to April 2025: Arabic channels launched and run on five platforms, the press release and live coverage for the Malaysian Food Festival in Riyadh, Arabic editorial review of a sponsored series on Al Jazeera Mubasher, invitation campaigns for WITC 2024 and the ASEAN Tourism Forum 2025, and evaluation of media proposals.

Institutional

Jeddah Chamber — the press desk

Since 2023: press releases and press reports, a press conference, the media-centre request system and publishing policy — and the Chairman's interview material for international special features in Newsweek and Harvard Business Review.

Influencer relations

A network, not a contact list

More than 80 creators and influencers, briefed with Arabic scripts and planned by city — Jeddah, Makkah, Taif. On a single Eid campaign for a Jeddah bakery chain, 18 of them published on TikTok.

Media relationships

Media we've worked with.

Newsweek
Foreign Affairs
The Guardian
REDmoney
APO Group

See the Tourism Malaysia case

Have a story the right media should carry?

Talk to the PR team