Selected engagements that show how we work — each with the outcome stated and the basis for every number. References are available on request.
Marketing & Communications · Jeddah Chamber of Commerce & Industry
Running a chamber's entire communications function
Challenge
One of the Kingdom's major chambers needed a full communications capability — media centre, campaigns, member communications, events — without building a department from scratch.
Action
DNA embedded a complete team under a framework agreement: strategy, content, design, media relations, paid campaigns, community management and event delivery, operating inside the chamber as its own staff.
Result
The chamber's Instagram account benchmarks #1 among Saudi chambers; a single reporting period recorded 1.9M impressions on X at 9.3% engagement, Facebook views up 141% and Instagram reach up 590%. Campaign receipts include awareness clicks at SAR 0.008 CPC with 21% engagement.
Basis: platform analytics and campaign-manager exports; chamber benchmark from independent account ranking.
Public Relations & Media · Tourism Malaysia
PR agency for a national tourism board across the Arab region
Challenge
Tourism Malaysia's Jeddah office needed an Arabic voice across eleven Arab markets — channels, press, events and media partners — run by an agency on the ground.
Action
Appointed PR agency from April 2024 to April 2025, DNA launched and ran Tourism Malaysia's Arabic channels for the region on Facebook, Instagram, YouTube, TikTok and X; wrote the press release and ran live coverage for the Malaysian Food Festival in Riyadh; reviewed the Arabic of a sponsored series on Al Jazeera Mubasher; ran invitation campaigns for WITC 2024 and the ASEAN Tourism Forum 2025; and evaluated proposals from media and travel platforms.
Result
Arabic channels opened from zero and carried 266+ posts; Facebook and Instagram passed 1 million impressions between January and early April 2025; the WITC invitation campaign reached 1,681 companies at a 1.1% click-through rate in three days.
Basis: signed PR agency agreement (April 2024–April 2025) and monthly invoices; monthly reports; platform analytics for Facebook and Instagram, 1 January–8 April 2025.
A three-decade-old retail chain wanted growth without a working marketing function — no brand system, no digital channel, no product launch engine.
Action
From 2022, DNA ran brand, packaging, social publishing, paid media, a 35-blogger influencer programme, monthly photography, customer response — and built the e-commerce channel on a zero-setup, 8%-of-sales contract. The product engine we operated launched new lines continuously.
Result
Across a 14-month measured window: SAR 35M in retail sales across up to 28 branches; 142 new products launched, generating SAR 3.55M in-window and reaching 16.9% of final-period sales; a gift-box campaign took the chocolate category to 3.2× its quarterly average in a single month; branches opened in the window contributed 18.2% of final-month sales.
Basis: client POS export, Jan 2024–Feb 2025, analysed by DNA; campaign months identified from plans and invoices. Growth in the window was expansion- and product-led — the levers this mandate operated. Client reference available on request.
Reports & Publications · Digital Cooperation Organization
Flagship publications for a 16-member intergovernmental body
Challenge
A young intergovernmental organisation needed publications that could stand next to those of far older institutions — annual reports, focus reports and topic studies read by member-state ministers.
Action
DNA researched, wrote, designed and produced the DCO's flagship titles — annual reports, a GCC focus report, and a wave of topic reports — through our Creative Design studio.
Result
A shelf of delivered, board-approved publications in circulation with member states — part of the 58 titles and 3,067 pages in our measured register.
Basis: final print files in DNA's production archive; register measured from final PDFs only.
Reports & Publications · Islamic Development Bank
The Bank's flagship shelf, produced in Jeddah
Challenge
The Bank's most visible publications — the Future of Finance outlook, the Global Value Chains industry series, The Road to the SDGs — alongside country frameworks that carry its standards into national capitals across three continents.
Action
Composition, integration, editing and production across 23 titles and 1,629 measured pages — The Road to the SDGs carried from content development to final files; country publications for Algeria, Côte d'Ivoire, Guyana, Indonesia, the Maldives and Uganda in bilingual editions with full print management.
Result
A flagship shelf in open circulation — the published Future of Finance opens with forewords by the Bank's President and the Kingdom's Minister of Finance — and repeat commissions across years.
Basis: delivered titles in DNA's production archive; flagship editions published on isdb.org.
Events · Chamber & city programmes, Jeddah
From Global Entrepreneurship Week to a bilateral trade forum
Challenge
Citywide programmes with hard dates, government protocol and public audiences — the kind of events an institution's year is judged by.
Action
End-to-end delivery of Global Entrepreneurship Week Jeddah (2024, 2025), the Saudi–Kenya Business Forum (delegations, matchmaking, badging, floor operations), the recurring Basta Market platform, and seasonal city activations.
Result
Part of a ten-year record of 21 programmes and 97M+ campaign impressions — including 16.8M impressions / 8.2M unique reach on a single programme and 80.9M impressions on another.
Basis: post-campaign reports per programme; impressions are never summed with owned-channel analytics.
Reports & Publications · Jeddah Chamber of Commerce & Industry
Four consecutive general-assembly reports
Challenge
The chamber's statutory annual report — a hard general-assembly date, board scrutiny, and a full drafting-to-print cycle, every year.
Action
DNA has produced the report through four consecutive cycles (2022–2025): drafting, revision rounds with the secretariat, design, and print delivery — each year an independent multi-week production.
Result
Four assemblies convened with the report in the room. The repeat commission is the result.
Basis: versioned production archives per year, draft sequence to final print files.
AI-Native Platforms · Jeddah Chamber of Commerce & Industry
One platform for a whole chamber
Challenge
A chamber runs dozens of member services, sectoral councils and committees, a secretariat and departments — each with its own requests, approvals and records — and a public website that has to lead into all of them.
Action
We built one AI-native platform for the chamber: a public catalogue of member services with their prices, a desk where every request has an owner, councils and committees run from scheduling to minutes and decisions, and procurement, bookings, correspondence, marketing requests, tasks, polls, risks and studies. An assistant drafts each step into the form; a person reviews it and sends it.
Result
A platform of 22 apps and a bilingual lexicon of 2,400+ Arabic–English entries that never names the chamber — its structure, services, rules and wording live in the chamber's own configuration, so the next institution starts with setup, not a rebuild.
Basis: the platform as built and deployed; counts from its installed apps and its lexicon.
