Events · full lifecycle
An occasion your city remembers.
From the first concept meeting to the post-event report: one accountable team for programme, production, protocol, audience and coverage.
The outcome we contract for
Delivered, attended, covered — and provable.
An event is a promise made in public. Ours are defined by verifiable results: the programme runs as designed, the right people are in the room, the coverage is real and measured, and the report afterwards shows all of it.
Scope: concept and feasibility · programme and run-of-show · venue, staging and production · protocol and VIP handling · registration and audience building · sponsorship packages · media, social and photography · post-event reporting with audited reach.
The record
Ten years of rooms that filled.
Flagship programmes
Global Entrepreneurship Week Jeddah
Citywide entrepreneurship programme delivered in 2024 and again in 2025 under the Jeddah Chamber banner.
International trade
Saudi–Kenya Business Forum
Bilateral trade forum delivered end-to-end — delegations, matchmaking, protocol, badging, floor operations.
Recurring platforms
Basta Market & seasonal activations
A recurring pop-up market across 7+ editions, plus National Day, Eid and citywide family activations.
Who leads it
The credential behind the practice.
DNA's events practice is led by our Chief Executive Officer, Doaa bin Thabit — author of the first interactive Arabic book on event management (Event Management, three editions), profiled as the first Saudi woman to graduate from George Washington University's event-management programme, and Chairwoman of the Jeddah Chamber's Advisory Professions Committee.